Securence Web Filtering Service was developed to provide organizations with the most advanced web filtering technology available. Unlike the vast majority of current web filtering solutions that rely on allow/disallow URL lists (first generation filters) or keyword blocking filters (second generation filters), our solution uses third generation Active Filtering Technology.

The primary issue with URL list based filtering technologies is an inherent reactive nature in the filtering technique. The URL list filter cannot accept any blocking action until each individual site or domain is added to the block list. New or “stealth” sites are not blocked regardless of content. The process of finding target sites is a time intensive-extensive process. Whereas, Securence Web Filtering Service Active Filtering Technology relies on a complex set of predictive modeling rules that read and understand content in real time. These rules have learned to distinguish subtle differences in content, creating higher accuracy without tremendous ongoing overhead.

Pornography as a web content category is a prime example of the reactive weakness in URL list filtering. The pornography industry introduces thousands of new pornographic sites every day. Therefore, the rapid environmental changes overwhelm URL list based filters, creating gaps in the block lists, leaving the filter with marginally accurate filtering and easy circumvention. Moreoever, keyword filters are the antithesis to URL lists in there reliance on static meanings of words. Any use of an inappropriate word will create a block page. This creates tremendous over-blocking of legitimate information. For instance, local governments and educational institutions have been victims of this type of filtering. The solution to overcoming these issues is not further development of URL or key word lists, but rather a third generation Active Filtering Technology, such as the technology employed by Securence Web Filtering Service.

Securence Active Filtering is accomplished through leveraging highly advanced Artificial Intelligence to evaluate any web page request. This technology understands web page content in a fashion similar to human comprehension. A web page is analyzed by many proprietary metrics that include the size of a page, number of images, page links, and URL name and content. Once all needed information is “harvested” by the system, the information is fed in to an expert system (AI based decision generator), which then uses precompiled rules (knowledge base) to identify the web page type and whether a web user can/cannot view the requested web page. As a result, this filtering mechanism achieves filtering results far superior to URL list based filters and keyword blocking filters.

Securence Web Intelligent Content Manager is a fully integrated, robust filtering solution that offers highly comprehensive and accurate web filtering. The Intelligent Content Manager is next-generation, web content filtering technology designed to provide the very best in internet access management. The Intelligent Content Manager is powered by Securence Active Filtering Technology, which discriminates between desirable and undesirable content in a fashion similar to human comprehension. This breakthrough technology achieves filtering results that are unsurpassed in today's marketplace. See diagram below.